Analyzing Business Markets and analysing consumer markets.

B2C & B2B Marketing

 

B2C stands for 'Business to Consumer' marketing.

B2C Marketing refers to the business that provides goods or services to the consumer.

On the other hand, Business-to-business (B2B) describes commerce transactions that take place between businesses, for instance, the transactions between a manufacturer and a wholesaler, or that between a wholesaler and a retailer, come under the gamut of B2B.

Marketing Differences:

There is a difference between marketing to a business as against marketing to a consumer.

When marketing to a B2B, the businesses work hard to streamline the buying process so as to save time and money. This explains why a B2B purchase is based highly on logic.
It is generally observed that the cost of a sale for the business-to-business market is comparatively expensive and typically higher than the B2C market. The easiest way to explain this is that a business-to-business transaction often takes a number of rational factors in consideration, before reaching the decision.
  Marketing to B2BWhen marketing to a B2B it is best to focus on the logic of the product. This is done by highlighting the features of the product. There is little to no personal emotion involved while making this purchase decision. The B2B market looks for knowledge before making their decision. The most effective marketing message would be on focusing how the product/service saves time, money/resources.

Marketing to B2CWhen marketing to a consumer the focus is solely on the benefits of the product. In the case of Dettol, the focus is on the benefits derived from the product.i.e 100% germ protection and a healthier family. The decision, thus in the case of the consumers is more emotionally skewed than based on logic as is seen in B2B.

The business-to-consumer market make purchases based more on the emotions.