Distribution

Distribution channels can be defined as the chain/ set of of interdependent organizations that are involved in the process of making a product or service available for consumption, decisions regarding this are the most critical ones that a  management faces.The distribution channels of Dettol are explained below.

The distribution process of Dettol is as shown below:-






1.Manufacturer - Manufacturing plant of Dettol is located at Mumabi in Marwa Road. After the manufacturing process, the company sends it products to S.K.U and its C & F agents all over India to distribute it to their distributors.

2.SKU or C&F agents -  They act as the moderators between distributors and manufacturers. The Company itself has established certain ware house at distinct locations where they keep their products and then the SKU distribute it to the market. It also does the function of observing the market and gives response about the demand from the distributors end.

3. Distributor- This is the most essential link between retailer and manufacturer.

 Distributors of Dettol are: PK agencies.

 Profit Margin ranges between 3-5 %. 

Distributors work according to individual ACP ( Area Chart Plan ), this is decided beforehand by the company and by the distributor sales personnel .

 4. Retailer - Retailers are the mediums that are in direct interaction with the end customers. They represent the last point in the distribution channel. In Dettol distribution chain their profit margin varies between 7 - 8%.

5.Customers- The customers purchase their Dettol products from the nearest retailer or pharmacist.

Distributors & Sub distributors

In the case of Dettol, The marketing channels present are that of distributors & sub distributors.The company sells its products to its appointed distributors and from there the sub distributors are the ones responsible for the distribution in their of pre – defined geographical areas. The distributors and Retailers take the products from there.

Direct Retailing

The company also has the provision of providing direct delivery to certain bulk buying customers like institutional buyers.  Every available channel is utilized for maximum penetration in terms of distribution and coverage of all top all supermarkets, general stores, kiraana stores and pharmacies. The company also has put in place a Rural Development Force, their main objective is covering the rural areas.

Online Retailing

With the help of online  shopping sites, Dettol products can now be ordered online as well.